6 Points why and how Samsung took over the Market from Nokia

Nokia Vs Samsung Mobile Phone


While the current big fight is in between Samsung and Apple, let us have a quick look on the comparison between Samsung and Nokia Mobile phone markets

  1. Dual SIM Mobiles: Samsung started to take over the Market with the release of Dual SIM phone. It was an era when a wide section of the Mobile phone users preferred dual SIM cards. This is certainly a section where Nokia was quite rigid till they launched their first Dual Sim Mobile Phone. But it was too late. Samsung, with its wide range of dual sim mobile, had already captured the market and obviously did make quite a goodwill.
  2. Integration of Basic Features: Where Nokia concentrated more on reliability, Samsung integrated very basic features like VGA Camera, FM, Color Display, Sing Tones etc over a wide range of its phone and lured the people. Where Nokia is till date considered to be a hugely reliable brand, Samsung gathered another section of the society who was more interested in getting basic features. Nokia did also implement these features, but their implementation came in late and more importantly over a lesser range of products.
  3. Battery: Battery is undoubtedly the greatest strength of Nokia, so much so, that people even swore in the name of Nokia’s Battery. This is very strong a reason why people preferred Nokia. But over the years Samsung did quite a nice job with their R&D and improved their battery quality as well. The improvement of Battery life/longevity was a major step for the Korean Giant to capture the market.
  4. Smartphone:Now coming into the era when people started getting much more tech savvy, Samsung plunged deep into the Smartphone world with an amazing Galaxy series. Smartphones like Galaxy Y, Galaxy Fit, Galaxy Ace and Finally the Galaxy S series like SII and SIII as of now.Where Nokia stuck to their Symbian OS and on a later time with Windows OS for Mobile, Samsung incorporated the much user friendly and popular Android Operating System by Google. Samsung was flexible enough to adapt with BADA, Android and later even Window OS for Mobile. Such wide range of products gave users their desired options while making the purchase.
  5. Looks: Where Samsung did a lot of research with the looks of their phone, The Finnish Giant preferred the traditional look and did much less experiment. Then again when Samsung introduced the Galaxy series, they WOWed the people with its gorgeous and slim look.
  6. Price: Another very important point is the price. Studies have proved that there are mainly 2 section of mobile phone users: One which goes for very less price, while the others don’t even bother about the price. Speaking of the first segment, Samsung did provide a lot of basic features in the very low price range. This did attract one segment of the users. Nokia was again stringent on the price level. They concentrated more on quality and price was not compromised.
    Now the Second segment – For people who don’t even care about price, rather want only features, Samsung introduced the Smartphone series with a wide range of products ranging from 8K to 40K. So people could make their choice quite easily.

There may be and there are many other major points along with marketing strategies, sales strategies etc. Please feel free to add your points as well in the comments section

684 Comments for “6 Points why and how Samsung took over the Market from Nokia”

  1. What i don’t realize is in reality how you’re not really
    much more neatly-preferred than you may be right
    now. You are very intelligent. You already know thus considerably when it comes to this subject, produced me for my part imagine it from numerous
    varied angles. Its like women and men don’t seem to be involved
    unless it is one thing to accomplish with Girl gaga! Your own stuffs excellent.
    Always handle it up!

  2. I really like reading through and I conceive this website got some genuinely utilitarian stuff on it!

  3. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable ffrom you!
    However, how could wee communicate?

    my blog … buy survival gear [Alycia]

  4. Thanks for another excellent article. Where else may just anybody get that kind of information in such a perfect approach of writing?
    I’ve a presentation subsequent week, and I am at the search for such info.

  5. Can you tell us more about this? I’d love to find out more details.

  6. Dieses Gesetz MUSS SICH MAL DURCHLESEN PS: Wien-konkret: warten wir mal ab, was den Herren Rechtsanwälten einfällt, insbesondere zum fehlenden Impressum auf der Website der Interventionsstelle Wien.

  7. Кредит круглосуточно
    Займ без проблем
    Онлайн займ украина
    Срочный займ на карту который одобряет на 100
    Моментальные займы на банковскую
    Кредит на банковскую карту
    Срочный кредит на банковскую карту

  8. Your style is very unique compared to other people I have read
    stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just bookmark this blog.

  9. I always used to read piece of writing in news papers but now
    as I am a user of web so from now I am using net for
    articles, thanks to web.

  10. Generally I do not read article on blogs, even so I wish to say that this write-up is
    amazing! Your writing taste has impressed me. Thank you,
    very great post.

    Also visit my homepage … spartagen xt

  11. I will immediately take hold of your rss feed as I can’t find your e-mail subscription hyperlink
    or newsletter service. Do you’ve any? Please let me recognize so that I may just subscribe.

  12. After loߋking at a few of the articles on your site, І seriously like your way oof blogging.
    I book marқеd it to my bookmark weЬsite list
    and will be checking back soon. Take a loоk at my web site ttoo and let me know
    what youu tһink.

    my web blog :: Summoners War Cheats

  13. Pretty! This was an incredibly wonderful article. Thank you for
    supplying these details.

  14. The simple daily rinse with hydrogen peroxde (yes,
    that inexpensive brown bottle you pick up at the grocery or drug
    store) is becoming me for the whuite smile I want.
    Blockage in the arteries is liable for mawny serious conditions including
    cardiac arrest or stroke and leads to an array of minor
    ones for example fatigue, shortness off breath, edema,
    and poor memory. Indeed, an antique inspired property is
    both remarkable and unique off these moderrn years.

    Here iss my page … plakat wisuda

  15. whoah this weblog is magnificent i really like studying your posts.

    Keep up the great work! You know, a lot of people are
    looking around for this info, you can help them greatly.

  16. As I web-site possessor I believe the content
    matter here is rattling fantastic , appreciate it for your
    hard work. You should keep it up forever! Good Luck.

  17. I all the time used to read article in news papers but now as I am a user of internet so
    from now I am using net for articles or reviews, thanks to web.

  18. Hey very cool web site!! Man .. Beautiful .. Amazing ..
    I’ll bookmark your blog and take the feeds also?
    I am satisfied to seek out a lot of useful info here in the submit, we want work out extra techniques on this regard,
    thanks for sharing. . . . . .

  19. I?m not that much of a internet reader to be honest but your blogs really nice,
    keep it up! I’ll go ahead and bookmark your site to come
    back later on. Cheers

  20. hello!,I love your writing very much! proportion we keep in touch extra about your
    post on AOL? I require a specialist in this house to
    unravel my problem. Maybe that’s you! Having a look forward to peer you.

  21. These fats, and also other chemicals, work as
    pollutants to your body. Other than being functional,
    they’ve got also been used in art andd interior design through various metal sculptures and wall arts including a metal wall grille and a wrought irron wall plaque.
    Meanwhile one’s ody wasn’t sensitized tto the bacterial and viruses that started the inflammation process.

    Stop by my blog post; harga plakat

  22. I was looking through some of your blog posts on this internet site and I conceive this website is rattling instructive!
    Continue putting up.

  23. Thanks for every other fantastic post. The place else could anybody get that type of information in such
    a perfect method of writing? I’ve a presentation subsequent week, and I’m at
    the search for such information.

  24. Generally I do not read post on blogs, however I wish to say
    that this write-up very compelled me to try and do it! Your writing taste has been surprised me.
    Thanks, quite great post.

  25. Thank you for this extraordinary post, I am pleased I found this site on search engines.

    Also visit my web-site :: try spartagen xt

  26. These lace frontal are crafted with soft and trend and styled, with quality construction. Looks wonderful . Really advocate.

  27. Y recuerden siempre que todo el contenido que compartimos
    en este lugar son enteramente imágenes de amor con frases sin coste para descargar y pueden emplearlas
    para enamorar y alegrar a las personas de una forma realmente

  28. No matter if some one searches for his required thing, so he/she wishes to be available that in detail, so that thing is maintained over here.

  29. This design is incredible! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.

    I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  30. Your article is definitely useful. In addition to that,
    it really is engaging, convincing and well-written. I would desire
    to see even more of these types of good writing.

    Feel free to visit my site: spartagen xt scam

  31. Pretty nice post. I just stumbled upon your blog and
    wanted to say that I have truly enjoyed surfing around
    your blog posts. After all I will be subscribing to your feed and I
    hope you write again very soon!

  32. What’s Taking place i am new to this, I stumbled
    upon this I have found It absolutely useful and it has
    helped me out loads. I’m hoping to give a contribution & assist other
    users like its aided me. Great job.

  33. The art of English essay-writing is dependent about the adequate management of the concerning subject.
    In fact, the one time you have to put all your ideas in writing is the place
    you are planning a suite of products. Once you make the proper mood and environment in the reader’s mind, each little
    detail you reveal will make the emotional impact.

Leave a Reply

Photo Gallery

All the content of the site is Protected by Copyright @ 2011 Any duplication or copying of any content of the site is purely illegal